Landing a Remote Role Abroad: What We Changed in His Positioning

Hey friend,

One of my clients recently came to me with a challenge:

He’s based in Brazil, but his dream is to land a remote role with a Canadian company.

The skills? Solid.
The motivation? High.
The barrier? Positioning.

Here’s what we did together:

🔹 Clarity on target market – We zoomed in on Canadian companies open to hiring international remote talent, instead of sending out applications everywhere.

🔹 Adjusted résumé language – We reframed his experience in a way that highlights global collaboration, time zone flexibility, and adaptability to North American work culture.

🔹 LinkedIn optimization – We added a headline that speaks directly to the Canadian market, showing both industry expertise and openness to remote opportunities.

🔹 Storytelling shift – Instead of focusing only on technical tasks, he now leads with impact and outcomes, something Canadian employers value highly.

🔹 Addressing the “location gap” – We added a clear line in his resume profile stating:
“Based in Brazil | Open to Remote Roles in Canada.”
This proactive approach turns what could seem like a limitation into a signal of transparency and confidence.

💡 Takeaway: Sometimes, your skills aren’t the problem. The way you position yourself for your desired market is what makes all the difference.

👉 If you’re also applying across borders and feel like your résumé or LinkedIn isn’t telling the right story, let’s work on your positioning together. I’d love to help you get closer to your dream role.

I work with people all across the world who wants to land a job in US or Canada, maybe you are the next one? Let’s talk at 1:1 coaching call.

Until the next issue,

Violeta